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Tuesday, October 30, 2007

WHAT IS A UNIFORM FRANCHISING OFFERING CIRCULAR ?

This is a document that must be provided by the franchisor to the prospective franchisee at least 10 business days before any agreement of sale is signed and finalized.

What is the importance of this document? Well, it is considered a disclosure statement that covers such items as the Franchisor's obligations, the Franchisee's obligations, territory boundaries, and initial and ongoing fees to be paid. All in all, 23 important subsets of information are included in this comprehensive disclosure statement about the franchise that the franchisee is about to invest in. (See below for a full listing of the information that makes up the document).

Furthermore, since prospective franchisees need to have enough information to be able to compile a business plan for financing purposes, the franchisor must offer sufficient documentation for franchisees to forecast future expenses for the business.

The UFOC is non-negotiable and is written within a consistent or "uniform" set of criteria. Individual states are not afforded the opportunity to change the terms and conditions of a franchise agreement. The only items that have any flexibility are territory location and possibly extreme demographic disadvantages.

Since 1995, the Federal Trade Commission (FTC) has required that this document be written in plain English rather than be full of legal terms that the layman cannot understand. The North American Securities Administrators Associations (NASAA) administers and monitors the UFOC.

Following is a list of the 23 categories included in the UFOC:

The Franchisor and Any Predecessors

Identity and Business Experience of Persons Associated with Franchisor

Litigation History

Bankruptcy (any franchisees who may have filed)

Listing of the Initial Franchise Fee and Other Initial Payments

Other Fees and Expenses

Statement of Franchisee's Initial Investment

Obligations of Franchisee to Purchase or Lease from Designated Sources

Obligations of Franchisee to Purchase or Lease in Accordance with Specifications or from Authorized Suppliers

Financing Arrangements

Obligations of the Franchisor; Other Supervision, Assistance or Services

Exclusive/Designated Area of Territory

Trademarks, Service Marks, Trade Names, Logotypes and Commercial Symbols,

Patents and Copyrights

Obligations of the Franchisee to Participate in the Actual Operation of the Franchise Business

Restrictions on Goods and Services Offered by Franchisee

Renewal, Termination, Repurchase, Modification and Assignment of the Franchise Agreement and Related Information

Arrangements with Public Figures

Actual, Average, Projected or Forecasted Franchise Sales, Profits or Earnings

Information Regarding Franchises of the Franchisor

Financial Statements

Contracts

Acknowledgement of Receipt by Respective Franchises

Upon receipt of the UFOC, it is essential that the franchisee evaluate the entire document before signing into an agreement. Also, it is important to note that although the document is required by law, it has not necessarily been reviewed for accuracy by a legal body. Therefore, it is highly recommended that a franchise attorney assess the document for accuracy.

If there is any hesitation on the part of the franchisor to provide you with the UFOC, you may wish to consider a different opportunity.

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