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Tuesday, October 30, 2007

THE EASIEST WAY TO START YOUR OWN FRANCHISE BUSINESS

Have you ever dreamed of owning your own business with no boss to listen to but the idea of starting a business of your own from scratch is to frightening for you? Then you should look into purchasing a franchise from a company with established track record of success. Not only do you then have a business with instant name recognition but also the opportunity to learn the franchiser's successful business methods.

A great number of people don't realize that franchise concepts cover over 75 different product and service lines. The franchising business model becomes a major opportunity for ambitious entrepreneurs. It gives them the chance to create their own niche in a marketplace and run their own business.

If you think running a business franchise is the right idea for you, decide on what type of service you want to invest in. It needs to be one that you enjoy immensely and will be passionate about for years to come. Here are a few steps and recommendations for you to follow when deciding upon starting your own franchise business.

Do a little bit of homework beforehand and conduct some research of your area where you plan to start your business. Is there or can there be a demand for a particular product or service? There better be or there really isn't a point in starting that business. It's a basic economic rule that if there is no demand for what your service or product, then your business is doomed right from the start.

Look at the competition around you. This is the second critical factor you will influence your decision. You'll always face some competition and sometimes it's a good thing but too much isn't. For example, if you're starting a coffee shop franchise, and there already are three Starbucks in your town, then you may want to consider a new location or type of franchise.

Name recognition is something that should never be taken lightly when it comes to choosing a franchise. It's a well documented fact of business that consumers are more likely to spend money from a name they know and recognize. This can often times give a new franchisee an advantage on their competition, and get you to profitability much sooner.

Another very important factor to think about is the franchises growth potential. Will your business risk grow and succeed for the next few years and for how long? Are the latest business trends a fad and will soon dry up, leaving you high and dry?

Make sure you are up for operating and running this type of business venture. There is a long list of failed franchise business owners that see their investment fail because of it matching their talents and abilities. One of three things usually occurs: you loose interest in, get aggravated, or end up closing the business within a few years.

In order for your investment to be successful, you will need the full support of the franchisor; that goes without saying. Training and support given by the franchisor comes in especially handy when it comes to training you and your staff. If this type of support is not offered at all, my best advice is to look into another franchise system that will.

If you still aren't sure about starting up a franchise business, talk to someone who is already in the business about the pro's and con's they face with having one. Actually, this step should one of the first steps you should undertake. Ask them how they decided on starting one, how their business is doing, and what any negatives there are. Most people enjoy giving advice to others especially in the same business field; you'll receive some real honest feedback that can help you out.

1 comment:

Unknown said...

@Mel -- You're right. It will be tough running your own business, but if you stick through it, it can be extremely rewarding. If you really do want to be an entrepreneur and buy a business, then I suggest searching the Internet to what is available in your area. There are sites, like BizTrader.com, which are online global marketplaces where you can buy and sell businesses. They can also provide you with additional resources like finding a lender, broker, etc.
I also suggest checking out current books and magazines for help and advice. Local small business groups can also be very helpful, and it doesn't hurt to network.
Good luck!

 
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